When you go on a journey you should know who you’re traveling with, where you’re headed, how you’re getting there and of course why you’re setting out at all. We are Ctrl – South Africa’s first digital insurance advisor and this is our story.

It all started a couple of years ago with two Pieters and two Venters. Pieter Erasmus, Pieter Venter and Francois Venter. Although we sound like family, we’re just good friends with more than thirty years of combined experience in the banking and insurance industries who spotted an opportunity to change how people manage their short-term insurance for the better.

We understood and shared the frustrations of our friends and family when it came to insurance, specifically the uncertainty about the finer details and the hassle of getting and comparing quotes with each other effectively. We knew there was a better way to do insurance. To simplify those intimidating documents. To give people more control without going through call centers or traditional brokers.

So, we built an app that offers a convenient short-cut that enables people to get decent short-term insurance (from different insurers), as well as solid advice to go with it, without the processes getting in the way of life. That is why we are here. To help people take control of their insurance. To provide solutions that simplify their lives by solving their insurance problems.

This is who we are

As a (fast-growing) start-up, Ctrl believes in collaboration and cooperation with other like-minded businesses. We value honesty and transparency and expect the same from our partners.

We are focused on our core business of creating digital convenience and we encourage innovation and trying new things. We strive for excellence and never compromise on quality. When we fail, we adapt, improve and try again.

We have a can-do attitude and believe in celebrating successes, however big or small. Because we value people, the goal of our app is to give people more control over their insurance and, as a result, more peace of mind and more time to do what they love.

Download the app and join us on the rest of our journey as we help South Africa take Ctrl of their insurance.

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