Proudly South African

As Ctrl, we are nothing if not proudly South African, so there’s absolutely no way we won’t be celebrating our Heritage Month with the rest of the country.

In spite of all the bad press being spun out daily, we remain optimistic about the future and we believe that each one of us can make a difference if we decided to apply our minds, skills and know-how.

We salute everyone who believes in a bright future for this country and who is working hard to make that a reality for themselves and fellow South Africans.

For the love of sport

We just love this Rugby World Cup’s hashtag, Stronger Together, because it reflects our country’s dream to find unity in diversity.

And we admire sportsmen on the global stage, like captain Siya Kolisi, who have worked hard to get where they are now and who can stand up and say: “I’m proud to be a Springbok but even prouder to be a South African.”

Making an impact

Because this is such an exciting month to be a South African, we decided to take it a step further and combine a celebration of Heritage Month and a ‘good luck’ to the boys in green and gold with a campaign to create awareness for the Deaf and Hard of Hearing communities.

We realised early on in our app development phase that by making a few minor adjustments, this often-overlooked minority group would benefit greatly from using our app. They would be able to do their short-term insurance themselves because they would never have to speak to anyone over the phone – not when they’re trying to get quotes, or even when they want to claim.

Thanks to the feedback and suggestions from the Deaf community through our partnerships with both the NID (National Institute for the Deaf) and DeafSA, we could make our app more user-friendly.

We also called in their help for this exciting awareness campaign together with coach Neil Powell; making sure we get the signing just right to get the message across.

And the message is that we are all South Africans, whether we can hear or not. We are proud of our country and our heritage and we always want to look for things that bring us closer together – like a good braai or shouting for the Bokke!

Click here to view the video’s of Neil Powell teaching us to sign some useful phrases.