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Another milestone to celebrate!

By Ctrl 23 July 2021 2min read

Naspers has bought a minority stake in Ctrl, the country’s first digital insurance advice platform. 

The investment is part of Naspers’ commitment to grow early-stage tech companies through its tech investment vehicle, Naspers Foundry

“We are thrilled to have Naspers on board as a series B investor after Santam’s minority stake investment in 2018. Their vast experience in growing tech start-ups puts us in the best position to grow our business and we are excited about Ctrl’s future as we transform the insurance industry, ” says Ctrl CEO and co-founder Pieter Venter.

Ctrl is a digital short-term insurance advice platform that was founded in 2017 by Pieter Venter, Pieter Erasmus and Francois Venter, three friends with extensive experience in the insurance industry. 

Ctrl provides a unique tech solution to the short-term insurance industry and consumers through its single platform which connects consumers, brokers and insurers in one place. 

The platform enables brokers to transform their brokerage into a digital advisor to provide insurance advice to their clients digitally. This gives insurance advisors a more effective way to service their clients, the ability to create scale, increase their reach and improve compliance risk management. 

Ctrl also offers consumer-facing businesses an opportunity to enter the insurance advice industry by providing insurance solutions to their existing clients, enabling them to generate an alternative income stream.

It is, however, consumers who benefit the most from this smart new service that gives them more convenience and more control over their own insurance needs. Even previously under-served consumers can now easily compare multiple quotes, obtain advice, accept cover and manage their policies.

Ctrl has received many accolades in its quest to accelerate the digital transformation of the insurance industry. These include among others, MTN App of the Year: Best Financial Solution in 2018, Best Social Impact at the SA Startup Awards in 2019 and has recently been selected for the Endeavor and SA SME Fund’s Local Scale Up programme.