We put Ctrl in your hands

Teaming up to make your life easier.

MEET THE TEAM

We put Ctrl in your hands

Teaming up to make your life easier.

MEET THE TEAM

Our story

We are Ctrl – South Africa’s first independent car and household insurance advice app. But let’s backtrack a bit. Before we became Ctrl, we were just a few friends who noticed the frustrations people had with their insurance and the uncertainty about what they were covered for and what not. We thought, surely there must be a better, simpler way. There must be a way to have more say and be less dependent on call centre agents, or brokers who expect you to fill out endless forms. That’s when we formed Ctrl and started building an app that would give consumers more control – an app that would create a convenient short-cut to getting decent short-term insurance and solid advice to go with it. Between us, we have years of experience in the insurance, financial and tech industries and we’ve seen first-hand how these industries are moving closer together. This is an exciting space to be in with a world of possibilities waiting to be explored. Ctrl is the result of a dream we share to create something that would make a difference in people’s lives. As a team, we are keen to use our skills and knowledge to build something that will not only be of value to us, but also to others.

Our story

We are Ctrl – South Africa’s first independent car and household insurance advice app. But let’s backtrack a bit. Before we became Ctrl, we were just a few friends who noticed the frustrations people had with their insurance and the uncertainty about what they were covered for and what not. We thought, surely there must be a better, simpler way. There must be a way to have more say and be less dependent on call centre agents, or brokers who expect you to fill out endless forms. That’s when we formed Ctrl and started building an app that would give consumers more control – an app that would create a convenient short-cut to getting decent short-term insurance and solid advice to go with it. Between us, we have years of experience in the insurance, financial and tech industries and we’ve seen first-hand how these industries are moving closer together. This is an exciting space to be in with a world of possibilities waiting to be explored. Ctrl is the result of a dream we share to create something that would make a difference in people’s lives. As a team, we are keen to use our skills and knowledge to build something that will not only be of value to us, but also to others.

Our team

Pieter Venter
Pieter VenterEngineer (Co-Founder)
Pieter, the instigator, Venter is an engineer by training but spent most of his career in corporate & investment banking, covering the insurance sector and other non-bank financial institutions. He is responsible for general management, partnerships and overall strategic alignment.
Yolandé Erasmus
Yolandé ErasmusCA (SA)
Yolandé is responsible for the financial management within Ctrl. She has worked at big accounting firms both locally and abroad before becoming a senior lecturer at the University of Pretoria. She currently also manages a trust to help fund tertiary education for underprivileged learners.
Simbisai Mache
Simbisai MacheActuarial Specialist
Simbi brings valuable actuarial skills to the Ctrl team which include data analytics, financial modelling and general business acumen. She’s an avid reader who’s learning to code on the side and she has a particular interest in insurtechs and the way they are disrupting the insurance industry.

Christo Goosen
Christo GoosenChief Technology Officer
Christo is our code king responsible for all engineering aspects. Before joining Ctrl, he was in charge of AWS infrastructure, CI and assisting developers in optimizing processes. He has a special interest in data security and is currently studying towards his master’s degree in this increasingly relevant field.
Francois Venter
Francois VenterActuary (Co-Founder)
Nothing gets past in-house actuary Francois unchecked. He has a keen eye for detail and thirteen years of local and international experience in the insurance industry. Francois is responsible for product development, policy risk grading and our recommendation algorithms.
Pieter Erasmus
Pieter ErasmusMarketing (Co-Founder)
Master mingler and networker Pieter Erasmus comes to the party with experience in the short-term insurance industry. He was responsible for sales, marketing and broker distribution for a large financial services group. He takes care of our industry relationships and assumes the role of key individual.
Retha Venter
Retha VenterContent
Retha studied languages and literature before working as a journalist and editor in the print media industry. With experience in the field of digital marketing, she forms part of the marketing team. She oversees all content creation.
JP Samuels
JP SamuelsBack-End Developer
Experienced Python developer JP joins Ctrl as part of our specialised dev team. This Cape Town coding guru is well versed in an extensive range of programs such as Django, Postgres, JavaScript and Flask to name but a few. JP is a family man who prefers the peace and quiet of the countryside to the hustle and bustle of the city.
Rudi Zeeman
Rudi ZeemanHybrid Mobile Developer
Motorsport enthusiast Rudi Zeeman joined Ctrl with a long list of coding credentials. Not only does he know tech languages like JavaScript, Angular and TypeScript, he also studied Latin, which is rather unexpected and interesting. Oh, and did we mention that he loves motorsport and fast, fancy cars?
Jacqueline Grobler
Jacqueline Grobler Advisor
Efficient and productive, Jacky joins our team to assist clients with any queries, claims, or amendments to policies. She is an experienced short-term insurance representative with a passion for solving problems. And she’s available on chat.

Jano Basson
Jano BassonProduct Designer
“To create thoughtful experiences for humans and propel brands with soul and substance.” Now that’s something worth striving for! And that’s Jano’s main goal as our head product designer. He joins the Ctrl team with extensive UX/UI experience to improve the quality of interaction between us and our users.
Suzan Venter
Suzan VenterCommunication
Armed with a degree in marketing and communication, as well as international work experience, Suzan forms part of the marketing team. She liaises with non-industry related institutions we collaborate with and is involved with client communication.
Josh Strydom
Josh StrydomFront-End Developer
Josh joins the team as a passionate front-end developer keen to make everything look great. He has 3 years of experience in front-end web development and ‘speaks’ HTML 5, CSS and Javascript. He enjoys the outdoors where he can be found camping, rowing, hunting, hiking and embracing the adventurous side of life.
Olubode Adetunji
Olubode AdetunjiMachine Learning Expert
Bode worked as an Erlang and Python machine learning developer in a fintech, mining and mobile strategies industries before joining Ctrl. Armed with a PhD from UCT, he is putting his extensive experience to good use on the innovation front at Ctrl. When he’s not on the soccer field or tennis court, he’ll be out enjoying live music.
Vanessa Becker
Vanessa BeckerProject Manager
Vanessa joins our team with more than twenty years of experience in managing people and projects for various big corporates. A qualified scrum master, she knows all about daily stand-ups and sprint planning. She’s passionate about family and believes in doing a job you love, “that way you never have to work a day in your life!”

Input from the experts

We believe in collaborating with experts in their fields and that’s why we set up an advisory board alongside our regular board of directors right from the start. The members of both boards are well-respected role players in the technology, financial and strategic marketing sectors.

Kobus Sieberhagen
Kobus SieberhagenChairman of the board
Dr Kobus Sieberhagen joined Ctrl as a shareholder and non-executive chairman of the board of directors. Kobus has more than 20 years of experience in the insurance industry where he held key positions and still plays an integral role in his capacity as non-executive chairman of various strategic boards. His entrepreneurial spirit and passion for unlocking people’s potential have led him to invest in promising ventures and to form his own management consulting agency.
Pieter de Villiers
Pieter de VilliersAdvisory panel
Pieter de Villiers is co-founder and CEO of Clickatell, a mobile first leader and the largest mobile text messaging gateway covering 962 networks in 224 countries and territories, with the potential to reach over 6 billion mobile phone users. Pieter returned to South Africa, after a decade in Silicon Valley, with a passion for tech start-ups and entrepreneurship. He co-founded SiMODiSA, an organisation that aims to catalyse and amplify entrepreneurship in the South African start-up space.
AJ Coetzee
AJ CoetzeeAdvisory panel
AJ is a commercial lawyer and the CEO of Premium Capital. He has over 20 years’ experience in value creating deal structuring, has a deep understanding of Corporate Governance and has been international keynote speaker in this regard. He also serves on various boards and is passionate about promoting social justice.
Johan van der Walt
Johan van der WaltAdvisory panel
Johan van der Walt is shareholder and CTO of award winning Yonder Media, the leader in specialized mobile marketing in South Africa. Prior to Yonder, Johan worked for Lloyds Bank in London delivering CRM systems as part of the development team. There’s not much you can teach this man about analytics or targeted and innovative marketing and he’s always willing to give advice and share his expertise.
Mike Joubert
Mike JoubertAdvisory panel
Creative thinker and marketing strategist Mike Joubert joins our advisory board with a wealth of experience working with world famous international brands. He was chairman of The BrandsRock Group that later merged with Saatchi & Saatchi. More recently, Mike founded The Billybo Group to help top management and entrepreneurs with business and brand strategy, innovation and entrepreneurship development. He looks at the world in a totally unique and exciting way and inspires those around him.